Strictly fans have wasted no time deciding exactly who baby Bowden takes after, after Dianne Buswell and Joe Sugg announced the arrival of their first child together.
The couple shared their joyful news in a joint Instagram post on March 18, revealing they had welcomed a baby boy just days earlier. Alongside a series of tender first photos, they wrote: “Never felt a love like it,” adding a blue heart emoji.
They also confirmed their son’s full name and date of birth, writing: “Baby Bowden Mark Richard Sugg. 16/03/26.”
The heartwarming post quickly drew a wave of congratulations from fans and famous friends alike, but it was Bowden’s appearance that instantly became the main talking point.
In the sweet images, the newborn could be seen fast asleep wearing a blue knitted hat and wrapped snugly in a blanket. One touching photo showed Dianne lying in her hospital bed with Bowden resting peacefully on her chest, while another captured Joe carrying his son out of hospital in a car seat.
As soon as the photos appeared online, fans became convinced the baby is the image of his famous dad.
“He is Joe’s double,” one person wrote.
Another agreed: “Looks like Joe xxx.”
A third fan commented: “Absolute spit of Joe’s face. Gorgeous.”
“Definitely looks like Joe – a proper little cutie!” another wrote.
And one more said: “He is the double of his daddy!”
Alongside the excitement over Bowden’s looks, fans also became emotional over the meaning behind his name.
Some quickly pointed out that “Bowden” appears to be a deeply personal tribute to Joe’s childhood. One fan shared on X: “I am just now learning that Joe grew up in a cottage at 1 Bowden Hill Lacock and I have an actual tear because that is really beautiful to name their child after his childhood.”
The baby’s middle names also carry a strong family meaning. Mark is the name of Dianne’s father, while Richard honours Joe’s late grandfather, who died in 2021. Together, the names appear to be a touching way of celebrating both sides of Bowden’s family history.
For fans, it was already an emotional moment seeing Dianne and Joe step into parenthood. But with baby Bowden apparently looking so much like his dad — and carrying a name filled with family meaning — the couple’s announcement has only become even more special.
