Harper Beckham may only be 14, but she is already making a serious move towards becoming a brand in her own right.
The youngest child of Sir David and Lady Victoria Beckham is reportedly preparing to launch her own skincare and beauty line, Hiku by Harper — and has now signed with NKSFB, one of America’s most powerful management firms.
The company, which has worked with major names including Madonna, Emma Watson and Scarlett Johansson, says its mission is to “help the world’s leading entertainers succeed financially” by overseeing areas such as branding, legal affairs and money management.
It could prove a crucial step for Harper, whose beauty brand has already faced an early hurdle after being initially declined a US trademark due to a “likelihood of confusion” with existing companies.
The issue reportedly centres on similarities with Harper, a brand linked to brooms and scrubbing brushes, and Haiku, a “phonetically identical” name already registered by a rival for fragrance and toiletries.
But with the Beckham family fortune now reportedly passing the £1billion mark, the move suggests Harper is being positioned carefully for a future in the beauty world.
Her planned products are expected to target Gen Z and younger customers dealing with acne — an issue Harper appears to feel strongly about. She told her mother: “I don’t want others to go through what I have been through.”
