‘Grandad or “Glamdad”?’: Jeff Brazier, 46, Sets the Internet Ablaze With Shirtless Video Showing Off His Ripped Physique Just After Becoming a Grandfather — But Alison Hammond’s Reaction Is What Really Sent Social Media Into Meltdown

Jeff Brazier has proven he’s rewriting the rulebook on what it means to be a grandfather — and fans are absolutely here for it.

Just weeks after welcoming his first granddaughter, the 46-year-old TV personality stunned followers with a sizzling shirtless video that showcased his incredibly toned physique. Far from embracing a quiet, traditional grandad image, Jeff confidently posed in nothing but white boxers before slipping into a series of stylish outfits — instantly earning himself the cheeky nickname “glamdad.”

The clip quickly caught attention not just from fans, but from fellow celebrities too. Alison Hammond couldn’t hide her reaction, commenting: Jesus Christ! Lord have mercy on us all — a response that perfectly captured the internet’s mood.

The steamy post marked a striking contrast to Jeff’s recent emotional updates about becoming a grandfather. Earlier this month, his youngest son Freddy welcomed a baby girl, Isla Jade Brazier, with partner Holly Swinburn — a moment that deeply moved the entire family.

Jeff, who shares Freddy and his older son Bobby with his late ex Jade Goody, has been documenting the special milestone with heartfelt posts. But behind the joy was also a touching story of devotion — as Jeff revealed he and Bobby spent two nights sleeping in their camper van near the hospital, determined to stay close during the birth.

Sharing the experience, Jeff thanked the “lovely” hospital staff who played a part in helping Holly and Fred bring Isla into the world “happy & healthy.” He also joked about their unusual setup, saying: Bob and I stayed nearby in the camper for both nights while Holly and Fred were in hospital. I didn’t want Pamela to feel left out. We used a nearby gym for showers, food and long periods of nervous, excited waiting time.

In another deeply emotional moment, Jeff posted a tribute to his newborn granddaughter — promising to keep the memory of her late grandmother alive. Writing directly to baby Isla, he shared: Dear Isla Jade. You have no idea how deeply loved you are. There are so many good people standing behind you, and a very special angel watching over you. Mummy and Daddy gave you her name, and we’re going to tell you all about her.

The message carried extra weight given Freddy lost his mother, Jade Goody, to cervical cancer in 2009 when he was just four years old. Naming the baby Isla Jade was a heartfelt tribute — one Jeff is determined she will grow up understanding.

He added: You already feel like the greatest gift. I will be forever grateful to Mummy and Daddy for filling my heart and bringing such joy into our lives. Thank you, Holly and Freddy, with all my heart.

From emotional family moments to headline-grabbing confidence, Jeff Brazier is proving one thing loud and clear — being a grandfather has never looked quite like this.