At just 14, Harper Beckham is already stepping into the world of business — but her first major venture has hit an unexpected obstacle.
The youngest child of Victoria Beckham and David Beckham reportedly faced a setback after US authorities refused her proposed brand name for her upcoming beauty line.
Harper is said to be preparing to launch a skincare and beauty range aimed at Gen Z and Gen Alpha audiences, drawing heavy inspiration from South Korean beauty trends. But despite the excitement surrounding the project, the US Patent and Trademark Office issued an “initial refusal” for the name “HIKU BY Harper,” citing potential confusion with already registered brands.
Reports suggest that the name “Harper” is already tied to products such as cleaning tools, while “Hiku” is associated with toiletry and fragrance trademarks — creating a legal clash that could delay the launch. The Beckham family now has six months to appeal the decision.
Behind the brand lies a deeply personal story. Victoria previously revealed that Harper’s idea was born out of her own struggles with acne. She explained that her daughter had once “really struggled with her skin” after experimenting with unsuitable beauty products, which ultimately led to a dermatologist visit.
Harper then made a powerful decision — she wanted to create something better. As Victoria shared, her daughter told her she wanted to build a brand so others wouldn’t have to go through the same experience she did.
The teenager has already shown serious ambition. Victoria revealed Harper even created detailed PowerPoint presentations outlining her brand vision and ideas, proving this wasn’t just a passing interest but a carefully thought-out project.
Despite the current hurdle, insiders say the Beckham family remains determined. Known for carefully protecting their children’s names and future business opportunities, they had already trademarked “HIKU BY Harper” in the UK last year as part of long-term planning.
While the US refusal may slow things down, it’s unlikely to stop Harper’s momentum. If anything, it’s just the first real test in what could become a powerful next-generation Beckham brand.
