Strictly Come Dancing star Dianne Buswell has delighted fans after confirming exactly how to pronounce her newborn son’s unusual name — just hours after announcing his arrival with partner Joe Sugg.
The couple, who first met on Strictly back in 2018, shared the joyful news that they had welcomed a baby boy named Bowden, with his full name revealed as Bowden Mark Richard Sugg — a deeply personal tribute to their loved ones.
But it was the pronunciation that quickly sparked curiosity online.
Taking to Instagram Stories, Dianne cleared things up for fans as she wrote: Bowden Sugg (Pronounced Bow like How not Bow like Row… hopefully that makes sense).
The clarification came alongside a tender image of the tiny newborn’s hand wrapped around hers — a moment that instantly melted hearts across social media.
Earlier, announcing the birth, Dianne shared an emotional caption that captured the overwhelming joy of becoming a mum for the first time. She wrote that she had never felt a love like it, as she introduced baby Bowden Mark Richard Sugg, born on 16/03/26.
The name itself carries a powerful family connection. “Mark” honours Dianne’s beloved father, while “Richard” is a tribute to Joe’s late grandfather, who passed away in 2021 — adding a layer of poignancy to the couple’s happiest moment.
Fans and fellow Strictly stars flooded the comments with love. Vicky Pattison gushed: Omg!!!! Congratulations guys!!! He is Perfect.
Meanwhile, Vito Coppola shared his emotional reaction, saying he was crying with joy and couldn’t wait to meet the baby, while Nancy Xu and Janette Manrara also sent heartfelt messages welcoming the newborn.
The arrival of baby Bowden marks the next chapter in Dianne and Joe’s love story — one that began on the Strictly dancefloor and has now grown into a family.
Back in September, the couple revealed they were expecting with a creative video set to Elton John’s Tiny Dancer, showing a playful painting that ended with a drawing of their future family-of-three.
Dianne had already made Strictly history during her pregnancy, becoming the first professional dancer to compete on the show while expecting — proving she was, as she previously insisted, still “very capable and feeling really good.”
Now, with baby Bowden finally here, that journey has come full circle — and fans are already obsessed not just with his name, but with the love story behind it.
