Princess Andre may only be 18, but the daughter of Peter Andre and Katie Price is already building a surprisingly lucrative career. As the young star returns to ITV2 with the second episode of her reality show The Princess Diaries, attention has turned not only to her glamorous lifestyle but also to the impressive income she’s reportedly generating at such a young age.
In the latest episode airing on March 9, viewers watch as Princess tours a luxury London apartment in Canary Wharf priced at an eye-watering £1.3 million. The moment quickly raises a question many fans are asking: how could someone so young even consider buying such a property?
According to branding and culture expert Nick Ede, the answer may lie in Princess’s rapidly expanding social media empire. With nearly one million followers on Instagram, the young influencer is now considered a powerful figure in the online marketing world.
Nick explained that Princess Andre is fast becoming a force on social media and can command significant fees from brands. With nearly a million Instagram followers, she is able to charge thousands of pounds for a single sponsored post. He added that with the new season of The Princess Diaries on television, she is gaining attention in all the right places. In his view, Princess could earn anywhere between £5,000 and £8,000 for one sponsored Instagram post, while full campaigns might bring in around £20,000.
He also noted that her followers are highly engaged and that she carefully collaborates with brands that appeal to younger audiences, helping her steadily build what he described as a growing “mini empire”.
Industry estimates appear to support this claim. Research suggests that mid-to-top tier UK lifestyle influencers with a similar following typically earn between £4,000 and £8,000 per sponsored post. If Princess partners with multiple brands in a single month, her earnings from Instagram alone could reach tens of thousands of pounds.
And social media is only one piece of her growing portfolio.
Princess has already secured several high-profile brand deals with fashion and beauty companies. She currently works as an ambassador for high street retailer Superdrug, Studio London, Morphe and Revolution.
Her career in fashion began gaining serious momentum in 2024 when she made her modelling debut with PrettyLittleThing after signing a four-figure deal with the brand.
Long before that, she had already begun building her own brand. At just 16, she launched her own jewellery range. Even earlier, she secured a book deal at the age of nine.
Now, the young entrepreneur is reportedly planning to launch her own beauty line — something fans discovered while binge-watching the entire first series of The Princess Diaries on ITVX.
Alongside brand partnerships and social media income, Princess also earns from appearing in the ITV reality series, which has already been renewed for a third season.
With all of these revenue streams combined, it’s clear she is quietly building a substantial financial foundation.
Princess herself has previously spoken openly about her ambitions. She once revealed that she plans to become a millionaire before turning 20 — a goal that now appears increasingly achievable.
Despite her famous family background, Princess has pushed back against suggestions that her success is simply the result of nepotism.
After signing to the same agency as her father Pete and brother Junior, she responded to critics by insisting she works for everything she achieves.
She explained that while having famous parents may have helped open some doors, success ultimately depends on effort and dedication. She said their experience helped her reach a certain point, but after that she has to work for what she achieves. She added that she is now building her own identity and people recognise her as herself rather than simply as her parents’ daughter.
Princess has also defended her financial independence after showing off a £10,000 car on social media.
Responding to followers, she said she works and earns her own money and feels incredibly proud and grateful that she was able to buy the car herself.
Her exact net worth has not been publicly confirmed, but between brand partnerships, television appearances and social media income, it is widely believed that the teenager is already building a considerable fortune.
And with her sights set on that £1.3 million Canary Wharf apartment, Princess Andre may be edging closer than ever to fulfilling her bold promise of becoming a millionaire before her 20th birthday.
