“FANS DO A DOUBLE TAKE!”: Josie Gibson sparks frenzy as viewers question her ‘changed’ look on This Morning return — but her reaction says it all

Josie Gibson left viewers doing a serious double take as she returned to This Morning — but it wasn’t just her new show that got people talking.

The 41-year-old TV favourite appeared on Monday’s episode to promote her brand new ITV series, How To Clean Up For Cash. While the segment was meant to spotlight her latest project, attention quickly shifted elsewhere — straight to her appearance.

Josie wasn’t hosting this time. Instead, she joined the show as a guest, introducing a format that sees her helping overwhelmed families declutter their homes and uncover hidden value in their belongings. The twist? Participants believe they’re filming something entirely different — only to return to a dramatic reveal where they must decide whether to keep their possessions or cash in.

But despite the intriguing concept, social media had other ideas.

Viewers flooded X (formerly Twitter) with reactions, many questioning what had changed about her look. One viewer bluntly asked what she had done to her face, while another criticised the trend of altering appearances, insisting she looked better “natural.” Others echoed similar sentiments, suggesting her previous look was more appealing.

Yet not all responses were negative. Some fans rushed to defend her, with one praising her as “stunning” and applauding her confidence on screen.

The appearance also reignited speculation about her possible involvement in Strictly Come Dancing. Reports recently claimed she had signed up for the upcoming series, with insiders suggesting producers see her as a perfect fit thanks to her relatable charm.

However, Josie quickly shut that down — for now. She explained the rumours surfaced on April Fools’ Day, admitting she had been just as “excited” and “fooled” as everyone else. Still, she dropped a playful hint, revealing she loves to dance… leaving the door very much open.