Former boxing champion David Haye has reignited his bitter feud with Adam Thomas — and this time, viewers are calling it downright ugly.
Just days before the final of I’m A Celebrity… Get Me Out of Here!, Haye took to social media with a shocking post that has sparked fresh outrage. He shared an AI-generated image of himself in boxing shorts, glaring at the camera while raising his middle finger — a move many fans interpreted as a direct jab at Adam.
The post didn’t stop there. It was paired with audio from a tense exchange in camp, where Adam could be heard telling him: “I’ve got no issues David, you’re my only issue right now.”
A feud that never cooled
The tension between the two stars dates back to their time filming in the South African jungle last year — and it’s clear the wounds haven’t healed.
David had already faced backlash after repeatedly targeting Adam during challenges. In one particularly controversial moment, he lashed out when Adam — who suffers from psoriatic arthritis — stepped back from a trial due to health concerns.
David snapped: he didn’t care if Adam felt unwell, adding he didn’t like “guys who are a bit useless” and bluntly stating, “He is useless.”
The comment triggered immediate outrage from fans, with many accusing the former world champion of crossing a line from banter into bullying.
“He broke me” — Adam’s emotional confession
Over the weekend, Adam shared a deeply emotional statement revealing the toll the experience had taken on him.
He admitted he struggled “physically, mentally and emotionally” during his time in camp — and claimed David’s behaviour had “broken” him.
Reflecting on the experience, Adam said watching the show back was painful, explaining that there were moments he felt pushed to his absolute limit and didn’t even recognise himself.
He also opened up about living with arthritis, revealing that the condition worsened during filming. He said his biggest battle was pretending to be strong while hiding the pain, adding that some days his body simply didn’t want to go on — but he forced himself through.
Adam acknowledged he didn’t always handle things perfectly, wishing he had stood up for himself sooner instead of trying to keep the peace. He added that he’s now learned being kind doesn’t mean being weak.
Even Ant and Dec felt “uncomfortable”
The drama didn’t just shock fans — even hosts Ant McPartlin and Declan Donnelly publicly admitted the scenes were hard to watch.
Ant said the situation wasn’t pleasant, explaining that David kept picking at Adam and that the banter had clearly gone too far.
Dec agreed, saying it had crossed the line and made for uncomfortable viewing.
David hits back — and refuses to back down
Despite the backlash, David has shown little sign of regret.
After leaving camp, he insisted there was “no bad blood” from his side — but doubled down on his stance. He compared the experience to his years in brutal boxing gyms, saying he’s faced far tougher challenges and couldn’t relate to Adam calling the show the hardest thing he’d ever endured.
He even claimed he was “on his best behaviour” during filming.
Chaos spreads across camp
The fallout from the feud has rippled across the show. Another explosive moment saw Jimmy Bullard quit a trial mid-way, prompting an angry outburst from David.
When Jimmy decided to stop, David exploded, shouting that he was being left covered in ants while Jimmy walked away. Jimmy fired back, calling David’s reaction “pathetic.”
Reports now suggest the pair are no longer speaking — and Jimmy may even boycott the live final, risking a significant cut to his fee.
