Brooklyn Beckham has reportedly landed a huge payday from his controversial DoorDash campaign, with claims the aspiring chef earned at least $1million from the advert that has sparked fresh outrage amid his bitter rift with David and Victoria Beckham.
The eldest Beckham son, who previously insisted he and wife Nicola Peltz wanted privacy, faced fierce criticism after appearing in a two-part commercial that many fans interpreted as a thinly veiled reference to his estrangement from his famous family.
In the teaser, released ahead of the FIFA World Cup 2026, Brooklyn smirked and declared: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home… It’s a long story.”
The remark immediately fuelled speculation that he was taking a swipe at his parents, with friends of the Beckhams reportedly describing David and Victoria as “devastated and inconsolable” over the ongoing family breakdown.
According to reports, Brooklyn’s deal with the food delivery giant was worth no less than $1million (£753,000).
A source told Page Six: “Anything that makes him money is good — it shows that his brand is there and flourishing.”
But insiders close to the Beckham family were said to be far less enthusiastic.
One source claimed: “Brooklyn claims he wants peace and privacy and nothing to do with his family — now he’s trying to cash in on it all.”
The backlash intensified when the full-length advert was released, with many followers accusing Brooklyn of exploiting the painful feud for commercial gain.
Brand expert Nick Ede previously estimated Brooklyn could command between £250,000 and £500,000 for such a campaign thanks to his massive social media following and status as a celebrity in his own right.
Despite the reported seven-figure fee, Brooklyn is hardly short of money. He is believed to be worth around $10million, while Nicola — the daughter of billionaire businessman Nelson Peltz — reportedly receives a $1million monthly allowance from her father.
The timing of the campaign also proved controversial, arriving just days after tensions escalated over claims surrounding Harper Beckham.
Earlier this month, 15-year-old Harper was photographed delivering a letter to Brooklyn and Nicola’s Beverly Hills home while visiting Los Angeles for David Beckham’s Hollywood Walk of Fame ceremony. Brooklyn was not at home at the time.
Representatives for Brooklyn and Nicola later accused the Beckham camp of orchestrating the moment for publicity, saying: “That photographers were in place as the letter was hand delivered says it all – this was choreographed for the cameras.”
However, sources close to David and Victoria strongly denied the suggestion.
Speaking to the Daily Mail, one insider said: “It is incredibly sad that this horrible accusation is being levelled at an innocent young girl who just desperately misses her brother.”
The source added: “Nothing needed to be said at all, so to invent this nasty accusation is really unnecessary.”
The latest controversy comes after Brooklyn issued a six-page statement in January, accusing his family of putting “public promotion and endorsements above all else” and branding them “performative”.
Ironically, critics have pointed out that Brooklyn himself has often leaned on the Beckham name throughout his career.
From his Cloud23 hot sauce brand — inspired partly by David Beckham’s famous No.23 shirt — to his Whole Foods commercial in which he repeatedly referenced his father, Brooklyn has frequently used family connections in his business ventures.
His earlier projects have also faced criticism.
His online cooking series Cookin’ With Brooklyn became a source of ridicule after it emerged that each episode reportedly cost around $100,000 to produce and involved a crew of more than 60 people.
His photography career also sparked accusations of nepotism after Burberry selected him to shoot a campaign at the age of 16 despite having no professional experience.
Photographer Chris Floyd told The Guardian: “David and Victoria Beckham represent sheer willpower and graft.”
He added: “They represent hard work and then their 16-year-old son comes along and it’s sheer nepotism.”
Brooklyn later released his photography book What I See, which was mocked by critics over its blurry images and unconventional captions.
Now, the 27-year-old is reportedly preparing to launch a burger venture in the US called Beck’s Buns, with reports suggesting he has been receiving support from his billionaire father-in-law’s network of contacts.
Yet his latest DoorDash campaign appears to have caused the deepest upset.
One fan wrote beneath the video: “If you hate them so much drop the name and stop profiting from association.”
Meanwhile, a friend of the Beckhams told Katie Hind: “To do an advert based on estrangement from family as if it’s a joke when his family is devastated and his sister and grandparents are inconsolable is shocking.”
The source added: “Especially from someone who claims he wants peace and privacy.”
Brooklyn and Nicola have been locked in an increasingly bitter dispute with the Beckham family for months. The couple are said to have cut off direct communication, with lawyers now reportedly handling correspondence between both sides.
Brooklyn was last publicly seen with his family during Christmas 2024, and by the spring of 2025, the widening divide had become impossible to ignore.
