Jamie Laing has found himself at the centre of a fierce social-media backlash after sharing a festive Instagram post praising his wife Sophie Habboo, just weeks after she gave birth to their first child.
The former Made in Chelsea star, 37, and Sophie, 31, welcomed baby son Ziggy in early December and have been documenting their first Christmas as parents online.
But what Jamie likely intended as a loving tribute quickly sparked outrage. In a video shared over the festive period, Sophie is seen cuddling newborn Ziggy on the sofa before calmly preparing an elegant Christmas dinner table for ten, with a towering tree decorated in red bows glowing behind her.
As Jamie filmed, he proudly captioned the clip: “POV: your wife is 3 weeks postpartum and still creates a magical Christmas.” He later added simply: “She’s Superwoman,” alongside a red heart emoji.
While some fans applauded the sentiment, others accused Jamie of promoting unrealistic and harmful expectations for new mothers. One follower wrote that although the post was “lovely”, it risked normalising the idea that post-partum women should be “superhuman” rather than resting and recovering. Another pointed out that a man could be seen helping in the background, commenting that the setup did not reflect reality for most families and could make other mums feel inadequate.
Critics argued that such portrayals contribute to unnecessary pressure on women after childbirth, with one commenter saying the video showed an ideal that “not everyone has the money, resources or support to achieve.”
However, Jamie also received strong support from fans who felt the backlash was unfair. Several defended him, saying he was simply showing gratitude and love for his wife, insisting that praising Sophie did not diminish the efforts of other mothers.
The controversy comes just days after the couple revealed they had treated themselves to a no-expense-spared post-partum retreat, reportedly costing £14,000 a week. Tagged at Tenth Wellness at The Mandarin Oriental, the stay included 24-hour baby care, massages and Michelin-star dining — fuelling further debate about privilege and perspective.
