Coleen Nolan is said to be devastated after learning that Loose Women, the ITV daytime show she’s called home for 25 years, is about to be drastically cut under ITV’s sweeping cost-saving measures.
Amid falling ratings and internal restructuring, ITV recently announced brutal cuts across its flagship morning programmes – Good Morning Britain, Lorraine, This Morning, and Loose Women. More than 220 jobs are set to go, and several shows will be shortened or air for fewer weeks each year.
While Loose Women will keep its full running time, it will now only air 30 weeks a year starting January – a huge change for the long-running panel show. Coleen, who joined the programme at its inception, is reportedly taking the news especially hard.
“She feels blindsided,” a source close to the presenter revealed. “This has been an incredibly difficult year for Coleen – losing her sister Linda just months ago, and now this. The show has been her anchor, her main source of income, and a place where she shared her real self with the public. She genuinely thought it would last forever.”
The 60-year-old has faced unimaginable personal loss in recent years. In 2013, she lost her sister Bernie, and this January, her eldest sister Linda passed away at 65 after a long battle with cancer. Despite these hardships, Coleen continued to show up for Loose Women, where her honest takes on love, grief, parenting and womanhood made her a fan favourite.
Coleen once described the show as “the one constant in my life” and vowed to stay “as long as they’ll have me”. But that future now feels uncertain.
PR expert Lynn Carratt warns the cuts could reshape daytime TV entirely. “We’re likely to see more competition among presenters now. Viewers might see less of familiar faces like Coleen and more of younger panellists aimed at a new generation.”
She added: “This will create behind-the-scenes tension. The presenters love the show, but with fewer episodes and tighter budgets, they’ll be fighting for airtime.”
While ITV insists the changes are not due to performance, but part of a wider plan to centralise news production and invest in prestige dramas and sports content, many believe this could be the beginning of the end for traditional daytime TV as we know it.
For Coleen Nolan, it’s more than just a job cut. It’s a personal blow at a time when she needed stability most.
